Your account, your history
Campaigns run in an ad account in your business's name. The data you pay for stays with you.
Google Ads and Bing Ads management · Naples and Fort Myers
Ads that bring calls, in an account you own.
Google and Bing search campaigns built around calls and leads, run in your own ad account, with every change measured against the one before.
Registered to: youEvery account in your name
How we run your ads
Measured, not guessed
- Your own ad account, with its full history
- Call and form tracking set up first
- One change at a time, measured
- A monthly report in cost per lead
Google and Bing Ads
What's included
Call and lead tracking
Before we spend a dollar, we make sure every call and form from an ad is counted.
Local targeting
Ads shown to the right towns and neighborhoods in Collier and Lee counties, at the hours you can answer.
Search terms that convert
We read the actual searches behind your clicks every week and cut the ones that waste money.
Bing too
Bing's audience skews older, and clicks often cost less than on Google. We run it alongside Google when it pays.
Plain reporting
Spend, calls, leads and cost per lead, every month, with what we changed and why.
Why Blackfrog
Every change is measured against the one before.
Ad accounts drift when nobody is watching. We change one thing at a time, measure it, and keep only what works.
Tracking before spending
If calls and forms aren't tracked, nobody can tell what's working. That's the first thing we set up.
Landing pages that match
An ad is only as good as the page it sends people to. We build or fix the page too.
Nothing hidden
Every change we make is listed in your monthly report, with the reason for it.
50%
Tangerine Pet Clinic
A concierge veterinary clinic in Tucson. Blackfrog cut the cost per conversion of its phone ads in half.
How it works
See where you stand before anyone talks price.
- Free
Footprint audit
We score your website, Google listing, reviews, ads and AI visibility against your local competitors.
- Free
A conversation
Greg walks you through the report, in person or on a call, and asks what you're trying to grow.
- Your decision
A written proposal
A plan for only what your business needs, with a quote. Then you decide, with no pressure.
Why there are no prices on this site. No two businesses need the same thing, and a package price usually means paying for work you don't need.
Start with the free auditIs there a minimum ad budget?
There's no fixed minimum. The right budget depends on your market and how many leads you need. We recommend one in the written proposal and explain the reasoning.
Who owns the ad account?
You do. It's set up in your business's name with you as the owner. We're added as managers.
I already have a Google Ads account. Can you take it over?
Yes. We start with an audit of the account, keep its history, and fix tracking before changing anything else.
Should I run Bing Ads too?
Often, yes. Bing's audience skews older, and clicks often cost less. We test it and keep it only if it pays.
How soon do ads bring in leads?
Ads can bring calls in the first week, once tracking is in place. The first month is mostly learning which searches, towns and hours pay off, and results usually steady after that.
From the blog
Further reading.
Plain-English articles for business owners. All articles
Works well with
The rest of the system.
Free Footprint audit
Start with a free Footprint audit.
We score your website, Google listing, reviews, ads and AI visibility against three local competitors. Then Greg walks you through it. It's free, and the report is yours to keep.