Research
Reading what your competitors publish and what your customers ask, so we start from facts, not guesses.
- Home
- How we use AI
AI makes us faster. People make it good.
We use AI tools the way a good contractor uses power tools: to do careful work in less time. Every page, ad and email is planned, written and checked by people, and approved by you.
The tools
Where AI helps
First drafts and outlines
A head start on structure, which a person then rewrites in your voice, with your facts.
Finding patterns
Spotting trends in search terms, ad results and reviews faster than a spreadsheet can.
Routine checks
Broken links, missing page titles, slow images and accessibility problems, caught before your customers see them.
Testing your AI visibility
Asking ChatGPT, Gemini and other assistants about your business, to see what they say and fix what's wrong.
Saving you money
Hours of routine work become minutes, so your budget goes into the work that brings in customers.
The people
What stays human.
AI writes fluent text that is often wrong or generic. Your customers can tell, and so can Google. So the parts that matter stay with people.
Your facts, checked
Prices, hours, services, claims and quotes are checked against what you tell us. Nothing is made up.
Your voice
We write the way you talk to customers. Every page is read and edited by a person before you see it.
Your approval
Nothing is published, sent or launched until you've approved it.
AEO
Get found in AI answers
More customers now ask an AI assistant instead of searching. Clear facts, structured data and a strong Google profile help assistants recommend you accurately.
Does Google penalize AI-written content?
Google says it rewards helpful, original content however it was produced, and penalizes pages mass-produced to game search. That's why a person writes, edits and checks everything we publish for you.
Will my website sound like a robot?
No. Drafts are rewritten in your voice, with your real facts and examples, and you approve every page.
Do you put my customers' information into AI tools?
No. We never put personal information into AI tools, yours or your customers'. Names, emails and other personal details stay in your own accounts.
Do you sell AI chatbots or AI content packages?
No. We sell websites, ads, SEO, Google Business Profile and email automation. AI is one of the tools we use to do that work well.
How do I know what AI assistants say about my business?
Our free Footprint audit includes an AI visibility check: we ask the major assistants about your business and your competitors and show you the answers.
From the blog
Further reading.
Plain-English articles for business owners. All articles
Works well with
The rest of the system.
Free Footprint audit
Start with a free Footprint audit.
We score your website, Google listing, reviews, ads and AI visibility against three local competitors. Then Greg walks you through it. It's free, and the report is yours to keep.