PPC, or pay-per-click, advertising is a form of online marketing that allows businesses to generate leads and sales by targeting specific keywords related to their product or service. When a user clicks on one of the advertiser’s ads, the business pays the search engine a pre-determined amount for that click. PPC can be an extremely effective way to reach more potential customers and boost your bottom line. But it’s important to understand how PPC works before you start bidding on keywords. We can give you an overview of how PPC works and discuss some of the pros and cons of using this type of advertising.
What is Digital Marketing? Digital Marketing is simply using all appropriate digital methods for promoting your product or brand. It can range from simple PPC with the appropriate SEO, to an integrated strategy encompassing apps, marketing automation and comprehensive media enhanced customer journey! Here are my recommended strategies for finding a digital marketing agency that can help your business grow.…