11 eCommerce Website Optimization Tips
There are a few things you can do to make an eCommerce site stand out. You need to be able to navigate easily, have real product reviews and images that are high quality. Also, your website should include features like a chatbot that addresses customer questions and concerns around the clock. Your customers will notice your online store with these elements.
Navigating is easy and intuitive
Easy-to-use navigation is key to maximising the potential of an eCommerce site. A user can navigate your site easily by using the main navigation bar. The navigation bar should be located at the top of your page where it is easy to find.
It is also important to use common scanning tactics to make your navigation easy for visitors. Eye tracking research has shown that people tend to scan visually-oriented pages in a “Z” pattern, while text-heavy pages are scanned in an “F” pattern. To maximize your conversions, and increase revenue, make navigation simple.
The top and left menus are the most common navigation options for online stores. You can place the latter under your search bar, as it is easier to see. The top menu might contain a link to the “New Arrivals” section of the website. This can help users find what they are looking for faster, reducing the bounce rate.
Image quality of the highest order
An eCommerce site must have high-quality images of products. These images represent a brand and make the shopping experience more appealing. High-quality images can also increase product page sales. Here are 11 optimization tips to help you enhance your product images. These steps can help you improve the quality of your images and increase your eCommerce website’s conversion rates.
Your website should have the same look across all images. All images should have the same background, lighting and modeling. This consistency will ensure that your customers are not distracted from the primary purpose of the website. Hire a professional photographer that understands your business and can capture the image you desire.
Review real products
Real product reviews on an eCommerce website are a great way to increase brand exposure. They can also encourage other customers to write reviews and give their opinions. People read reviews to make an informed decision before purchasing. 93% read customer reviews before buying. Your conversion rate will rise if you include reviews on your eCommerce site.
Search engine optimization is not complete without reviews. Google loves unique content. Your website will rank higher on search engines when you add them. Besides, your customers help you add unique content to your website. They often use long-tail keywords and natural language.
You can use sidebar ads to market a product or service on an eCommerce site. Although these ads can be similar to banner ads they are significantly larger. Sidebar ads can reach 600 pixels in height, while banners are only 120 pixels across. Sidebar ads don’t scroll so will remain on the screen for longer.
You should keep in mind that sidebars are not necessary for every eCommerce website. Sidebars are not necessary for most websites, including blogs, portfolios and business sites. Aside from making the site more navigable, sidebars can also contain CTA features, ads, and email subscription forms. These sidebars may also contain information such as company terms, conditions and affiliate disclosures.
Create a company blog
Establishing your online presence is key to any eCommerce site. You need to create an eCommerce website and establish an online presence. This includes email marketing as well as social media marketing. However, one marketing strategy that many retail business owners overlook is blogging. Blogging can increase your visibility in the search engines.
A blog is an excellent way to create an audience and drive traffic to your eCommerce site. Blogging is a great tool to improve SEO. It can be used to explain your products or related topics. Blogging can also be a useful tool in content marketing. Blogs can be about you, your competition, or other topics. It will also boost your traffic and increase engagement.